| By Michelle Druker
Crash games have become a fixture of the online casino world, but David Natroshvili, CEO of SPRIBE, remembers when the format struggled to get noticed. In this interview he explains how his company reshaped crash games over six years, a run that now includes 72 million monthly players, 420,000 bets every minute and more than 6,000 casino clients around the world.
Natroshvili also discusses why marketing has to earn player trust and feel genuine, and what it takes to build the right partnerships, including at ICE Barcelona.
Watch the full interview above.
Source: igamingbusiness.com
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